Intro
Great design brings the eye. Great copy moves the hand. Use these practical secrets to turn attention into action.
Secret one – Start with the reader
Write to one person with one pain. Use their words. Speak directly. Remove filler. Clarity beats clever.
Secret two – Use strong hooks
The first line decides if the second line gets read. Promise a result. Ask a bold question. Challenge a belief. Keep it human.
Secret three – Sell outcomes not features
Features describe. Benefits transform. Translate every feature into a result the reader cares about. Then show proof.
Secret four – Make the next step obvious
One page. One goal. One call to action. Tell them exactly what happens after they click.
Secret five – Borrow trust
Use short testimonials near the call to action. Add logos. Show numbers. Proof lowers risk and speeds up action.
Secret six – Remove friction words
Replace submit with claim your guide. Replace buy with get instant access. Use verbs that feel helpful and safe.
Secret seven – Edit without mercy
Cut every extra word. Shorten sentences. Use active voice. Read aloud to catch rough spots.
Simple structure for any page
- Headline with a clear promise.
- Short story or insight that sets context.
- Benefits in three short lines.
- Proof with one quote or number.
- Call to action with a low commitment next step.
Conclusion
Good copy respects attention and rewards it with value. If you want words that make people move, our team can write and test copy that pays for itself.